It’s time to meet Shannon, Icely Done’s Marketing Assistant! She’s been heading up all things marketing, content and social since she joined the team in June 2019. From planning the weekly social media, to writing blogs and creating pitches and sample boxes, Shannon is often busy up in the office documenting the goings-on at Icely Done HQ.
Making Her Mark on Marketing
Prior to joining the Icely Done team, Shannon worked in both fashion and beauty, primarily as a copywriter and social media assistant, and then progressed onto digital marketing, where she learned many of the skills needed for her current role. She also did a few shifts at a well known drinks establishment whilst studying English and Creative Writing at university, but had a tendancy to drop trays of drinks, so gave it up as a bad job (whoops)!
One thing she loves about working for Icely Done, is it’s so different to anywhere she’s worked before. There’s so much emphasis on team building, and she enjoys the challenge of trying to end each day having improved on the last. With such a varied workload, everyday is different – and she’s noticed how fast the days tend to go when you’re enjoying the work you do!
Shannon loves learning new things, and working for Icely Done is perfect, as she’s always discovering new cocktails, coming across interesting spirits and familiarising herself with different cocktail techniques. The recently established Research & Development sessions are definitely one of her favourite parts of the week, as it gives the office staff a chance to get properly hands on with the products.
Always Keeping It Social
She also loves the social side of Icely Done, as well as the fact that charity is important to Lefti, and we’re often trying to help the local community, from foodbank collections to charity skydives and lemonade stands.
If she could change just one thing, it’d be the temperature in the office, as she’s always complaining about being cold (sorry Alex), other than that – there’s definitely a lot of job satisfaction when you’re part of the Icely Done team!
Since starting with us back in June, Shannon has been working with Ollie, our external marketing consultant to implement our marketing strategy across all platforms. From shouting about our collaborations with bars and events, alongside promoting our ever expanding product range, our social media channels are your first point to see what new products have been released and what we’ve been up to recently.
If Shannon had to choose, her drink of choice would most likely be a cider and blackcurrent, although she’s partial to a variety of gin based cocktails (honestly, not really fussy what one).
To Be Busy Is To Be Happy
Need some words of wisdom? One of her favourite quotes is from Kurt Vonnegut, and encourages us all to notice the times when we are happy. “I urge you to please notice when you are happy, and exclaim or murmur or think at some point, ‘If this isn’t nice, I don’t know what is.” Well, we’ll definitely bear that in mind in the future!
When she’s not at work, Shannon’s often in meetings or at events representing her local community as a District Councillor. She also a proud Cineworld card holder and tries to go to the cinema at least 3 times a week, phew! It’s busy work.
We hope you enjoyed meeting Shannon! We’ll keep introducing you to the rest of the Icely Done team over the next few months, so keep an eye out on our future blogs.
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