Happy New Year & Thank You for 2016!

January 21, 2017

…and what to expect from Icely Done in 2017

I want to take this opportunity to thank everyone who helped make 2016 our best year to date.

As we currently operate business to business, I am especially grateful to the bar events companies and venues that continue to buy our products. Without them, we wouldn’t be able to get the cocktails we believe in so much, out to the world. So thank you.

I am also grateful to you if you bought one of our drinks at a festival, event or venue.

I also want to tell you a little bit about our plans and aspirations for 2017 – we’re ready and excited.

Firstly, we will be working hard to make the world fall in love with three cocktail blends which we hugely believe in. The flavours we’ve decided on for 2017 are as follows, so keep an eye out!

Tangled Roots (Ginger & Lemon). Available all year round.
Strawberry & Cucumber (From May 1 to 1 October)
Pomegranate & Spiced Pear (available all year except May to October)

We hope to work with a growing number of licensed bars and events with these blends. Steady and regular supply of these products will give us great foundations and stability to stick around for the longer term.

The products we are best known for are our frozen cocktails of course, and we are working hard out of season to ensure that these are even better this coming year, than they were last. In terms of flavours we plan to lead with the Piña Colada, Strawberry Daiquiri and of course, The Margarita. We’re keeping it simple.

We are also committed to sharing much more content with you and the best of that content will come via our blog and YouTube channel. We’re obsessed with innovative, imaginative and properly crafted cocktails and we’re committed to making you feel the same way. We’ll share as much useful information and content as we can as we aim to bring as much awesomeness and value as we possibly can.

As well as the wholesale supply of both our cocktail blends and frozen cocktails, we also hope to launch our
Icely Done concession at a handful of summer events and perhaps one or two longer standing summer pop-ups. This concession will take the form of Tropical Shade which we launched recently. You can take a peek here: https://www.icelydone.com/tropicalshade/ Come say hi if you spot us at an event and I’ll buy you a drink if you tell me you read our blog before you go to sleep at night.

None of the above is set in stone of course. 99% of our plans come from what you lovely people tell us about our products and offering, either verbally – or through sales, so we’re committed to improving and making the necessary adjustments, as painful as they might be – just as long as they are aligned with our integral mission and dreams. So please tell us if there is something you’re enjoying – or more importantly – could be enjoying more and we’ll endeavour to be better.

Thanks, and see you around.

Lefti

 

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